About the brand

V A D E D, founded by Joshua “Jody” Freeman in 2016, is a design venture born out of Bloomington Indiana, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.

Designed from a narrative standpoint Vaded is both a reflection of modern socioeconomics, personal stories and experiences . Now a reoccurring theme season-to-season, Vaded combines American iconography with nostalgic references, a visual commentary on streetwear style and culture itself. Jody self studied art and aspects of fashion design shortly after graduating HS, with a motive to eventually create the brand that Vaded has come to be.

With no formal training specific to fashion design, Jody credits his understanding of garments and construction to growing up around street culture and branding, providing a foundation and understanding of how to build each piece and the subsequent stories told with each collection.

Vaded’s journey parallels Jody & his team, chronicling the evolution of a man from adolescence to maturity, a narrative reflected each collections both the Creative Director and brand continues to grow-up with its ever-expanding fanbase.